The Difference Between Top Performers and You

If you're in sales, I'm sure you know the feeling all too well.

The constant stress of trying to hit quota, the never-ending pile of busy work that seems to eat up all your time, and the nagging doubt that it's just not possible.

I've been there. I've carried the weight of self-doubt. The confusion of not knowing where to turn.

I remember feeling overwhelmed and exhausted, working harder than ever but falling short of my goals and expectations.

I questioned whether this was the career I wanted, feeling stuck in a never-ending cycle of frustration.

I was on the verge of quitting. Throwing in the towel. But I committed to giving it one more shot.

I started to look at the high performers around me.

Some people stood out from everyone else.

You know the ones I'm talking about:

• Reps that always hit quota, quarter after quarter.

• Those BDRs or SDRs that 3x the activity of everyone else (hitting quota halfway through the month).

• Teammates that never seemed stressed and had it all under control.

• Managers whose entire team consistently performed well.

They were rarely number 1.

Number 1 was usually lucky. Lucky isn't predictable.

Luck can't be recreated.

No, these people were methodical. Always number 2 or number 3 without fail.

They could consistently and reliably achieve long-term success.

I studied what they were doing.

I picked apart how they thought about everything, peppering them with questions.

Each person had their own strengths and weaknesses, as well as their own approach to selling.

However, there was one thing that was consistent across them all.

They thought differently.

These reps thought in systems.

They weren't flawless. They knew that.

But they could:

1. Identify major workflow problems and build practical solutions acting as multipliers of their effort.

2. Use automation to eliminate tedious and time-consuming tasks.

3. Streamline decision-making to make it frictionless, repeatable, and more impactful.

These people were all systems thinkers, whether they knew it or not.

Knowing that changed everything. Anyone can do that.

I went from ready to quit sales (I had a job offer for a starkly different role) to a consistent top performer. I got opportunities beyond what I thought possible, like opening offices domestically and internationally.

I'll say this now - I'm not promising a silver bullet.

You're not going to read one newsletter and suddenly be a top performer.

If that's what you're looking for, this isn't for you.

But it's not rocket science, either. It's a different way of thinking.

Systems thinking has the potential to drastically improve your sales performance and reduce stress in your life.

So, who is this newsletter for?

- Are you overwhelmed by the workload, wondering how to get everything done?

- Do you feel like you're stuck in a never-ending cycle of prospecting that's both frustrating and unfulfilling, with little success in converting your efforts into actual meetings and deals?

- Are you spinning your wheels trying to figure out how to improve your sales performance? You've read all the books and tried all the strategies but struggle to get the results you know you're capable of.

- Are you a top performer struggling with consistency, unsure whether you can repeat your success? Committed to self-improvement, even if it's just 1% each day.

- As a leader, do you have sales reps on your team with varying performance levels and struggle to find ways to help them all succeed?

I'm talking to you.

What I am going to teach you was the difference between my mediocrity and:

• Hitting my quota consistently and surpassing my own expectations

• Increasing my income and advancing my career

• Reducing work-induced stress and finding greater balance in my life

• Discovering a repeatable approach to achieving all of the above

Think about how much more fulfilling and successful your career could be if you didn't have to grind, feeling overwhelmed, unsure, and exhausted every day.

Imagine drastically reducing time spent on tedious and unproductive busy work, freeing up more time to focus on the things that make a difference.

Systems thinking is about taking back control. You hold the map to success.

I want to share my story and learnings with you, hoping to inspire you to take control and achieve the same success.

It's possible, and I'm here to help you get there.

By this point, you're wondering, "what is systems thinking?"

At a high level, systems thinking is about understanding the interconnected nature of everything. Your sales process, your organization, your customer's businesses.

By observing the systems around you, you can easily break them down into their parts and identify the root causes of problems and inefficiencies.

Then you can rebuild them to act as multipliers for you. To work for you, not against you. Helping you become a consistent top performer.

Systems thinking is already changing industries. It's changing how scientists see the world. It's changing how kids are taught in school.

Don't let complacency cloud your judgment.

It's not a matter of if this becomes commonplace. Every sales trainer will eventually coach system thinking. And when they do, you'll be kicking yourself for not taking advantage of this opportunity to take control of your success right now.

So, I'll leave you with two core tenets from a pioneer in the space.

Finally,

The choice is yours. See you on the other side.